News

news

The Importance of Communication Skills

The importance of Communication Skills has always been paramount and never more so than now, in the digital age. Professionally and personally it’s important to develop and maintain high standards...

Read More
news

Top 10 qualities that make a great leader

What are the qualities that make a great leader? Do you have the qualities that make a great leader? The Top 10 Leadership Qualities or skills listed below, in no...

Read More
news

5 Common Leadership Styles

Leadership Styles are many and varied, from the traditional top-down authoritarian style to a more collaborative shared leadership model. No one style works best in every circumstance or situation. Skilled leaders...

Read More
news

What are the differences between Digital Marketing and Traditional Marketing?

What are the differences between Digital Marketing and Traditional Marketing? Are they the proverbial ‘chalk and cheese’? Or, are they much the same, other than the medium used to disseminate...

Read More
news

The Importance of Project Management

What is the importance of Project Management? In answering we must first understand the nature of a ‘Project’ – defined by the Project Management Institute (PMI)* as “…a temporary endeavour...

Read More
news

Business Administration – an incomplete list of the types of worker required to make an office hum

Business Administration - What does it take to keep a business running? Is it simply a matter of someone with a great idea for a product or service setting up...

Read More
news

Good leaders, born or made – a brief analysis of leadership qualities

Leaders – are they born or made? Probably not the first time you’ve encountered that question and I’ll bet you have an opinion on the subject too? Conventional wisdom once...

Read More
news

Copywriting – crafting the words to sell a ‘whatever’

Could a Marketing & Communication professional thrive in this world, without words? Possibly – there are plenty of evocative images around us that get a message across, e.g. the hour-glass...

Read More
news

The Critical Path – an explanation of the critical path in Project Management

One of the most essential tools used in modern Project Management is Critical Path Methodology (CPM). But what exactly is the Critical Path and how is it determined? In brief:...

Read More