This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically, they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.
- Marketing Supervisor
- Marketing Manager
- Marketing Specialist
- Marketing Communications Manager
- Communications Consultant
The following are the intake dates for the programs offered by ECA College in 2017 & 2018:
|Year||Terms||Start Date||End Date|
|2017||Yearwise||16 Oct 17||12 Oct 18|
|2018||Term 1||15 Oct 18||15 Oct 19|
|Course Fees *||$6000 AUD ($1500 AUD per term)|
|Application Fees||Enrolment Fee||$200 AUD|
|Material Fee **||$150 AUD|
* Promotional fees may be applicable from time to time. Please contact us for further details. Course fees can be subject to change.
** Gives full access to online Learning System, Resources, Assessments, and progress tracking for all units.
The target audience is a mixture of domestic students and international students, 18+ years old, who have completed high school certificate or equivalent but have not been admitted into the higher education system, and want to use this Diploma as a pathway to continue studies in a university degree.
This program has been designed to provide learners with a significant exposure to workplace practices through internship arrangements.
ECA College ensures that prior to enrolment into this qualification, each student is informed of admissions and prerequisite criteria they have to meet to be able to study this program. This information includes that students:
- Must be minimum of 18 years of age
- Have satisfactorily completed Australian Year 12 or equivalent
- Have completed all core units in BSB42415 Certificate IV in Marketing and Communication;/li>
|IELTS Certificate||ELSIS 12 weeks of Intermediate Level at ELSIS for direct entry to VET.||VET Placement test.||Certificates from other providers.||EAP certificates|
|Automatic entry into VET||Students with an overall score of 5.5.||Attendance of 80% with an A or B completion grade.||ElSIS Pre Arrival Test.||English Upper Intermediate Level Certificate from external providers.||ELSIS EAP 1, 2. (A or B grade).|
|Eligibility to take the VET test||External candidates only|
- To gain the qualification a successful assessment outcome for 12 units must be achieved.
- Total number of units = 12
- The qualification is comprised of:
- 3 core units
- 9 elective units
Mode of Delivery
Face to face at the RTO premises, plus internship of 216 hours
Program Duration and Structure
- This course is delivered over 52 weeks. Including 4 10 week terms (10 Weeks tuition followed by 2 or 3 weeks of break.)
- Breaks are also used as opportunities for re-assessment, catch-up classes, mentoring, and student intervention programs.
- Participants will attend to classroom-based delivery for 20 hours per week during tuition periods. (180 hours per term – 900 hours in total)
- Participant will complete 216 hours of work internship during terms four and five.
- It is expected that participants will spend 4-6 hour per week completing homework activities during tuition periods (36 – 54 hours per term – 180 – 270)
- The total amount of training is:
- classroom based 900 hours
- Internship 216 hours
- Self-pace activities (180 – 270) hours
- Total = (1296 – 1386) hours. This is in line with the AQF Volume of learning for a AQF level 5 qualification
* Sample timetable, timetables are subject to change.
|5:00 PM – 7:00 PM||Preparation and Review||Lecture||Assessment Support/ Tutorial||Assessment Support/ Tutorial|
|7:00 PM – 7:15 PM||Break||Break||Break||Break|
|7:15 PM – 9:15 PM||Assessment Support||Lecture||Workshops: review and discuss the lecture, readings and assessments||Workshops: review and discuss the lecture, readings and assessments|
All vocational courses are assessed through a variety of assessment types that may include, quizzes, essays, reports, short answers case studies, group tasks, portfolios and/or presentations and are competency based.
Units of Competency
|Unit Code||Unit Title||Core/Elective|
|BSBMKG507||Interpret market trends and developments||Core|
|BSBMKG506||Plan market research||Elective|
|BSBMKG501||Identify and evaluate marketing opportunities||Elective|
|BSBHRM501||Manage HR services||Elective|
|BSBPMG522||Undertake project work||Core|
|BSBLDR502||Lead and manage effective workplace relations||Elective|
|BSBMKG523||Design and develop an integrated marketing communication plan||Core|
|BSBFIM501||Manage budgets and financial plans||Elective|
|BSBADV507||Develop a media plan||Elective|
|BSBADV509||Create mass print media advertisements||Elective|
|BSBMKG515||Conduct a marketing audit||Elective|
|BSBPUB504||Develop and implement crisis management plans||Elective|
- Marketing Officer
- Marketing Coordinator
- Brand Manager
- Event Coordinator
- Public Relations Officer
- Digital Marketing Specialist