Marketing and Communication Courses

Every business, large or small, needs to communicate with clients and potential clients for assorted reasons and in a multitude of ways. Knowing what to say, who to say it to, how to say it, and when, is a specialist skill within the broad spread of business disciplines.

Our Marketing & Communication courses teach appropriate skills enabling you to identify an audience, craft and deliver targeted communications designed to elicit a specific response. From beginners in the discipline, to seasoned professionals with many years’ promotional experience, our courses ensure a sound grasp of the techniques required to effectively communicate with every type of audience.

Topics covered include:

  • Understand the different types of media available for communication, and how to select the right one for each message
  • Understand traditional print and digital media and how they can be used in conjunction
  • Understand social media and how to use it
  • How to build a campaign – for TV, radio, social media, print, email and online
  • How to identify a target audience
  • How to create a targeted message
  • How to elicit the desired response, and how to collect responses
  • How to write compelling text – for print, email, online, social media, TV and radio
  • How to measure the success of any communication or campaign

There is no one-size-fits-all and our courses ensure understanding of the strengths and limitations associated with various communication channels.

Wherever your Marketing & Communication career sits currently, you can benefit with a formal qualification from ECA.

BSB61315

Advanced Diploma of Marketing and Communication

This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

  • Program Duration52 Weeks
  • Mode of deliveryFace to Face + Blended + Internship
BSB42415

Certificate IV in Marketing and Communication

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

  • Program Duration52 Weeks
  • Mode of deliveryFace to Face + Blended + Internship
BSB52415

Diploma of Marketing and Communication

This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically, they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

  • Program Duration52 Weeks
  • Mode of deliveryFace to Face + Blended + Internship